We help ambitious technology companies solve common growth challenges with battle-tested methodologies refined across startups and leaders like Google Cloud, Upstart, Oracle, and Salesforce. We do not begin with a blank sheet of paper — we bring proven frameworks, pattern recognition, and practical operating models, then tailor them to your business.
Every engagement is led directly by Michael and Beverly Lock. No junior teams. No boilerplate decks. Just senior operators who have scaled revenue organizations to $1B+.
Trusted counsel for CEOs navigating growth, hiring, org design, AI, and execution. We act as your strategic partner and sounding board to help you make sharper decisions faster. From go-to-market strategy and organizational design to leadership hiring and AI adoption, we bring frameworks shaped across decades of operating experience.
A comprehensive diagnostic across your GTM engine to identify what's working, what's not, and why. You'll receive a prioritized roadmap of the highest-impact opportunities, including how AI can unlock new levels of productivity and growth across Sales, Marketing, Customer Success, RevOps, and Enablement.
Our 7-step playbook helps you achieve product-market fit faster and more efficiently. We define your ICP, map buyer personas, build compelling value propositions, design your sales model, and stand up a demand generation engine — all with AI-first methodologies integrated into every step.
Sales, Marketing, Customer Success, Revenue Operations, and Sales Enablement all need to become AI-first. Our handbook covers the foundations you need and a catalog of 138 specific AI use cases across every GTM function — prioritized by impact and built for practical deployment.
Every engagement is led by Michael and Beverly Lock — not delegated to junior staff. You get decades of operating experience applied directly to your business.
We don't deliver theoretical frameworks. We deliver actionable roadmaps, real playbooks, and hands-on implementation support that drives measurable results.
We work with a limited number of companies each year to ensure every client gets our full attention, focus, and commitment to their success.
We work with a limited number of companies each year to ensure focus, impact, and results. If you are building or scaling a B2B technology company and believe there is a fit, we would welcome the conversation.