About

Built by Operators.
Focused on Your Growth.

unLOCKed combines decades of battle-tested GTM frameworks with cutting-edge AI implementation expertise. We are practitioners, not theorists.

Michael Lock
Co-Founder
Michael Lock
Co-Founder & Managing Partner

Michael is best known as the founding go-to-market executive of Google Cloud, where he joined Google in 2005 and helped scale the business from zero to its first $1B revenue year.

He is also a senior go-to-market executive at publicly traded fintech Upstart, which scaled to over $1B in revenue after its 2020 IPO. Michael previously helped take Virage public before its acquisition by Autonomy, served as COO of Hearsay Systems, and was an operating partner to venture capital firms supporting early-stage portfolio companies.

His core passion is helping B2B technology companies build disciplined, scalable revenue organizations — and now, helping them do it faster with AI-first methodologies.

Beverly Lock
Co-Founder
Beverly Lock
Co-Founder & Managing Partner

Beverly is a revenue strategy and enablement leader, advisor, and executive coach with deep expertise building scalable sales and marketing systems.

Her experience spans high-velocity digital sales, enterprise solution selling, customer lifecycle engagement, and revenue enablement transformation across startups and Fortune 50 companies. She designed and led global onboarding, skills, and sales methodology programs for more than 22,000 sales, solutions, and customer success professionals at Salesforce and Oracle.

Beverly helps clients turn strategy into execution — building the systems, skills, and culture that enable revenue teams to perform at their highest level.

Why Clients Choose unLOCKed
AI First. Strong Foundation. Supercharged Growth.
Proven at ScaleFrameworks battle-tested at Google Cloud, Upstart, Salesforce, and Oracle — not invented in a consulting room.
AI-First ExecutionEvery engagement integrates the latest AI tools and methodologies to compress timelines and multiply results.
Senior AttentionMichael and Beverly lead every engagement personally. No junior teams. No handoffs. No surprises.
Practical Over TheoreticalWe deliver actionable roadmaps and hands-on support — not slide decks that collect dust.
Selective by DesignWe limit our client roster to ensure every company gets our full focus and commitment.
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Let's Discuss
What's Next.

We work with a limited number of companies each year to ensure focus, impact, and results. If you are building or scaling a B2B technology company and believe there is a fit, we would welcome the conversation.