AI-First GTM Advisory.
Unlock What's Next.

unLOCKed is an AI-first go-to-market advisory firm helping ambitious technology companies build modern revenue engines and unlock faster growth.

We are not traditional consultants. We bring proven playbooks and operating frameworks shaped across startups and leaders like Google Cloud, Upstart, Oracle, and Salesforce.

Trusted
Experience
Google Cloud
Founding GTM Executive
Upstart
$1B+ Revenue Scale
Venture Capital
Operating Partner
Salesforce
Enablement at Scale
Oracle
Enterprise Scale Programs
50+
Growth company engagements
The Framework
An AI-First GTM Framework
138 AI Plays  ·  Two Foundational Pillars
📈
Sales
38
Use Cases
📣
Marketing
27
Use Cases
🤝
Customer
Success
34
Use Cases
⚙️
RevOps
30
Use Cases
🎓
Revenue
Enablement
9
Use Cases
Pillar 1
Strategic Readiness
7 Strategic Foundations
  • Define ICP & Tiered Segments
  • Map Buyer Personas & Buying Group
  • Build Value Propositions with ROI
  • Map Buying Process & Align Sales Stages
  • Define Sales Model & Staffing Plan
  • Build a Demand Generation Engine
  • Evaluate Ecosystem & Partnerships
Pillar 2
Data & Connectivity
5 Technical Foundations
  • Choose Foundational AI Model(s)
  • Connect All GTM Systems (CRM, MAP, SEP, Dialers, Analytics, CPQ, CS, etc.)
  • Connect Comms & Unstructured Data (Email, Slack, Drive, Notion, etc.)
  • Record Everything & Connect It (Calls, meetings, emails, notes, texts)
  • Allocate a Go-to-Market Engineer (Build, integrate, automate, iterate)
AI amplifies whatever strategy it is given. Strong strategy produces extraordinary results. Weak strategy produces expensive mistakes at scale.
AI requires connected, clean, and up-to-date data. Good data infrastructure turns AI into a force multiplier.
Selective Client Partnerships.
We work with a limited number of companies each year to ensure focus, impact, and results.
Get In Touch

Let's Discuss
What's Next.

We work with a limited number of companies each year to ensure focus, impact, and results. If you are building or scaling a B2B technology company and believe there is a fit, we would welcome the conversation.